Welcome to Project  Incensum :

Project Incensum started as an independent research in the year 2000.

The objective of this project is to produce and market a top class line of incense.

This project is a collective effort of many incense traders, retailers, fragrance professionals and scores of incense lovers from many countries. 

All Incensum incenses were sampled upto 5 generations, each generation having upto 18 formulations.

These samples were tested in many countries, in different weather conditions by ardent incense lovers. 

Their invaluable test reports of our samples have helped develop Incensum to an exquisite, and soothing incense experience. 

The Incensum research, started in the year 2000, soon led us to the following conclusions:

      1.   The Indian incense industry, supplies upto 60% of the world incense market.

      2.   Incense manufacture is a traditional cottage industry of rural India, which, because of that very nature, is exploitative of the poor people who work in the incense industry.

      3.   Many consumers and traders of incense have little knowledge about the ^{_{quality parameters}} of an incense stick.

      4.   In the niche market of premium incense, high grade incenses  of particular fragrances (Jasmine, Patchouli etc.) are not manufactured or marketed.  This could be due to high manufacturing costs of masala incenses and/or the high costs and diffiuclty in achieving a clean fragrance using this technique.

      5.   The "industrialisation" of the incense production process since 1990, have resulted in a legion of commercial Incense brands that are made in India and now even in China.

      6.    All commercial grade incenses have failed to produce fragrances even faintly resembling traditional incenses.  As a result, an opportunity has risen for a traditional manufacturing process to survive a commercial onslaught.

Project incensum started with a quest to manufacture the very best incense in the world. 

By June 2007, this project has acquired characteristics of social entrepreneurship with the introduction of the Incensum Model.  ^{_{Read more….}}